Acne in Acne Studios stands for Ambition to Create Novel Expression, but Johansson – now creative director – has also admitted to liking the idea of appropriating a difficult word and making it cool. Arguably, the brand has managed to accomplish both. A Stockholm-based fashion house with a multi-disciplinary approach, Acne Studios creates readyto-wear, magazines, furniture, books and exhibitions, all characterised by Johansson’s keenness to juxtapose design and attention to detail alongside an eclectic use of materials and custom-developed fabrics – still with denim as a key strand to its collections.