Founder Victor Veloso has an extensive background in strategy implementation and business management. During his many years in management consultancy, he saw a gap between forming ambitious corporate strategies and translating them into action. “It’s easy to drown in operations,” says Veloso, elaborating on the execution challenge. “Many companies are struggling with mobilising their strategic plans. Basically, they don’t see the progress they want. This execution gap is a global issue and it caught my attention.” This is where ActionPlanner comes into the picture, translating good intentions into something more concrete – making plans come alive.