Senior executive coach Nonna Babitzin’s career started as one woman’s rebellion against mediocre leadership. After years of taking part in leadership competence development training, she has come to believe that it has little effect on the actual growth of true leadership. Today, Babitzin coaches senior executives in character-building and selfawareness. Since she founded Adare Oy in 2009, she has helped leaders around the world take their business to the next level by setting and achieving new standards for leadership. “Coaching provides executives with a space to reflect on and deepen all areas of their thinking,” says Babitzin.