“We’ve found that the SMEs that employ academics tend to enjoy greater growth,” says Louise Bruun Rosenbaum, head consultant at Akademikerkampagnen. The academics, freshly equipped with everything from a bachelor’s degree to a PhD, benefit companies by bringing new thought processes and knowledge. Akademikerkampagnen gets in touch with SMEs across Denmark to discuss what their goals are. The organisation then translates these goals into a job position that will help to further the company, subsequently matching up the company with the correct person for the job.