While the company remains true to its roots and its robust Norwegian values, by keeping the product development and design work at home and ensuring that the production of their shoes is sustainable, it is also a brand that remains current and has great international ambition. “Our goal is to make your adventures more comfortable,” says CEO Pål Olimb. “Whether you hike for the fun of it or you are a professional mountaineer going on elaborate expeditions, we want to offer something suitable.