“You can stroll around Alfons’ neighbourhood with a miniature town square and a mini hot dog stand, sit down to read one of the many popular Alfons Åberg books or enjoy an organic bun or some pancakes in Mållgan’s (Malcolm’s) café,”says CEO Anna Forsgren. “But most importantly, the 64,000 visitors who come here every year come to play, learn and explore. We’ve got two daily theatre shows in addition to a whole range of other activities, including themed work-shops on everything from chemistry to music and dance.”