The key to Alveland’s success is the absence of synthetic and artificial additives in all its products. The only ingredients that go into the mixing bowl are those that will benefit you and your skin in one way or another. Rita’s main pride and joy is the soap containing cloudberries, which has a host of beneficial qualities, especially for people suffering from eczema and psoriasis. Sami people used the berry for skin ailments that would not heal as it has anti-inflammatory qualities. A surprising add-on to the business came about when the family went looking for a venue to host King’s soap workshop, boutique and café.