The production and subsequent sale of Viking-inspired jewellery started as a hobby for the couple, but has since turned into a serious business. As technology prevails, the couple does not have a bricks-andmortar shop but distributes their creations through an online shop only. They import the different materials from Germany, Scotland, Sweden, and Denmark as well as locally sourced goods. The most popular product is Tor’s hammer in various forms such as bracelets and a necklace with pearls – especially Icelandic lava pears.