AnnaViktoria offers a range of delicate, feminine jewellery and modern interior design with a touch of Scandinavian simplicity, classic minimalistic patterns and functional craft tradition – with the familiar moose, reindeer and Dala horse as main characters. Viktoria Månström started her Jämtland-based company in 2006 with the aim to create practical pieces with a contemporary look. “I wanted to revive established designs in a modern way to work with sleek, classic products for my own brand and other companies,” she says. “When I started almost ten years ago, this was rare, but since then many others have followed suit with a similar concept.”