Due to the rising demand for data scientists, many companies struggle to recruit the in-house data expertise required to set up and maintain an intelligent datadriven customer communication service. These companies are becoming increasingly disadvantaged as their competitors ramp up their customer interactions and sales on the back of insight-driven customer communications. “From our customers’ point of view, what’s extremely attractive is the speed by which you can get to market and start to perform better in communications,” explains Jesper Valentin Holm, CEO of Armstrong One.