As one of the most sought-after art colleges in Sweden, with alumni including fashion designers Ann-Sofie Back, Bea Szenfeldt and Pär Engsheden, Beckmans College of Design in Stockholmhas reason to be confident. But principal Cilla Robach is not interested in bragging. She is on one very focused no bullshit mission: “I want to talk about the importance of creative design education in society today.”  She believes that in order to meet the challenges faced by mankind, we need to embrace creative processes as a valuable method to solve problems.