The company was born in 2012 out of a former potato and vodka business, with the goal to make the best locally produced crisps in the country. “Sweden needs high-quality crisps!” insists CEO Göran Nordander. “Our goal is to sell tasty snacks made from the finest potatoeswith the skin and starch intact, kettle fried in the best oil available, giving a delicious flavour of potatoes and added herbs.” The Bjäre peninsula is nothing short of perfect for the business. Located in Skåne, which is often described as Sweden’s food mecca, the area is the hub for new potatoes with ideal weather conditions and a long tradition of growing potatoes.