With a central location, focus on quality, and a small and approachable menu, Bøf has managed to attract a wide range of guests. Tourists, young couples, and businesses have all taken a liking to the bistro’s balanced approach to quality and simplicity. The approach is not based on a wish to go against the New Nordic trend or vegetarian and health movements, but rather to stay true to original values, as owner Robin Alexandersen explains. “Our concept is not created to provoke, but to give our audience what they want – a relaxed Sunday dinner with a no-frills steak béarnaise. We make what people want without trying to push some kind of concept onto them,” says Alexandersen.