In Denmark, Aarhus Street Food is a wellknown enterprise. Go there on a Friday night and it is buzzing with life. Thanks to Booomerang, the place now employs hundreds of people. Having raised 3.8 million DKK (511,000 euros) through crowdfunding, the team has proven just how powerful a network can be. “If you want things to happen, you’ve got to take the initiative, and with crowdfunding it’s easier than ever before,” says Michael Eis, director and founder of Booomerang. After reading about crowdfunding on a holiday in Florida back in 2010, Eis immediately set out to bring it to Denmark. Shortly after, Booomerang was born.