The concept of public art has been taken to another level in Borås, where art is quite literally everywhere. “I suppose you could say that the entire city is one big art gallery,” says Mia Landin, operations manager at Borås Tourism Centre. This is one of the many reasons why Borås has become an attractive destination for those with a great interest in all things cultural. Roughly 45 minutes from Sweden’s second city, Gothenburg, 25 minutes from the international airport Landvetter, and easily reached from essentially all of southern Sweden, Borås has definite appeal. However, this is not a city to quickly stop in on the way to somewhere else.