Keen to bring together design, Nordic history and elements of Viking culture, acclaimed Danish fashion designer, Viking enthusiast and concept man Jim Lyngvild came up with an idea centred around craft beer. Denmark has an enviable global reputation for beer brewing, which can be as much of a help as a hindrance, and Lyngvild knew that his idea as well as the product had to be unique. Then renowned German brewmaster Christoph Behnke got involved, who works for Bryggeriet Vestfyen, one of Denmark’s leading breweries, which has been going strong since 1885.