Organic nut detergent, beautiful recycled silk scarves, and stylish handbags in CO2-negative cork – Butik Bernadette unquestionably proves that shopping sustainably does not leave you with poorer choices than the alternative. On the contrary: the items sourced by the store’s owner and founder MiraMalenah Rose Bernadette Ulrickeborg ooze fun and creativity. Yet, the ambition behind the boutique is as serious as can be. “The crazy consumption we have in Denmark today is much more than the planet can cope with, and it’s affecting our world very negatively,” says Ulrickeborg. “But seeing through marketing and normal conceptions of what’s sustainable and what’s not is very difficult.