The mountains mean the world to passionate skier Elisabeth Berndes. An economist with a flair for design, she spotted a hole in the market: a need for useful, and tasteful, reminders of treasured holidays. On the coast outside Umeå in northern Sweden, Berndes and designer Helena Harnesk create beautifully playful trays, pillow cases and towels. “We’re creating with a strong sense of local identity. I love the idea that when customers use our products, they are also reminded of truly special times,” says Berndes. Here, right on the Arctic Circle, an outdoors lifestyle and a love of all things bright and beautiful come naturally.