Sara Camre wanted to create an environment that was calming and comforting for her children. However, she soon realised that the products on the market would not satisfy this need, and so she sat down and started to sew. Starting with herself, then friends, then friends of friends, the popularity grew and she has since created Cam Cam, a company dedicated to soft and sophisticated furnishings and décor for children. “I believe that our environment and our surroundings have a huge impact on how we feel and behave,” Camre explains.