Crud – which derives from the Latin word ‘crudus’, meaning ‘raw’ – was created two years ago with one thing in mind: to make high-quality gear that can be passed down to the next generation. “This is not ‘Made in China’,” explains Bechet. “I wanted to use natural materials and make gear that would last for many years – like vegetable-tanned leather and waxed cotton canvas, two beautiful and natural materials that develop their own unique patina and become very personal to the owner after some time and use. Bechet explains the style as slightly old-fashioned with a modern touch – but he is not trying to reach everyone.