Kokko founded Design Jaaza Kokko almost by accident when she was still studying design at Lahti University of Applied Sciences. “We had an art exhibition called Betula Pendula – Inspired by Birch, where I designed jewellery from birch. People wanted to buy the pieces, and that’s how Design Jaaza Kokko took shape,” she smiles. In designing her jewellery, Kokko is inspired by the beautiful Finnish nature, and in particular Jyvlävkylä, where she is from. However, it is not only the vast Finnish nature that inspires the designer, who is also influenced by people and the different societies and cultures in the world.