“We no longer ask what we are going to live off after the oil. We ask what we are going to live off right now. The down turn in the oil industry is not transient – it is a new reality. And in a new reality we need to establish a new business community and new ways to run the public sector. This makes the Norwegian design tradition really valuable,” says Susanne Ringdal, communications director at Norsk design- og arkitektursenter, DOGA (Norwegian Centre for Design and Architecture). DOGA works to ensure that Norwegian establishments and the public sector adopt design methods to improve. By thinking as designers, Norwegian establishments will manage the realignment.