Cathrine Edblad, 41, is head of design and one of the founders behind the brand Edblad. “It was hard to think of a company name, so in the end we went for using ours. It makes everything feel personal – in order to brand a product with our name, it has to be sustainable and ethical.” Edblad, founded in 2006, designs new jewellery, clothing and furnishings for lovers of simple Nordic style worldwide. Edblad wants to offer everyday luxury; the aspiration is to create a more beautiful world, not only by making it prettier, but by using sustainable and ethical methods of production.