In 1956, Erik Sørensen started up his first wine importing business. The sales venue was a small shed in front of his home in Hellerup, and the wine was sourced exclusively in France. Much has changed since. Today, the wine retailer sells wine from all over the world and, with two physical shops as well as online sales, a growing number of Danish wine enthusiasts are extending their own wine journey through the retailer’s expansive assortment and knowledge. “As people are becoming more conscious of the quality of what they eat and drink, the Danish wine market is changing, and that is an advantage to us because the more people know about wine, the more they will search to find a wine retailer like us,” says Janus Platen of Erik Sørensen Vin.