Estelle & Thild was founded by Pernilla Rönnberg in 2007. As the former CEO of another skincare company, Rönnberg was aware of harmful chemicals and unnatural ingredients used by some brands and instead wanted to develop innovative skincare products focused on certified organic ingredients and high-impact results. The company is named after her two daughters, Estelle and Mathilde, and has an ambition to help consumers make better choices for their skin, bodies and the environment – and ultimately to contribute to a better and more sustainable society.