In the beginning of the 18th century,most art museums in Denmark were located in Copenhagen. As a retaliation, a group of artists from Funen decided, together with local patron Mads Rasmussen, to found a museum in Faaborg: a museum putting the spotlight on local, contemporary art, directed by the artists themselves. “The patron wanted to create a monument here at Faaborg, and the artists wanted to show a different kind of art –rural art. Back then it wasn’t considered sophisticated enough for a museum to exhibit a painting of peasants dancing or the everyday life on a farm. They changed that and the rural art became known as the art of Funen,” explains Gertrud Hvidberg-Hansen, museum director at Faaborg Museum