“The principles of FDB Møbler are the same today as in 1942,” says FDB Møbler’s CEO Ole Kiel. “The furniture should look good, of course, but most importantly of all, it should suit the needs of its users and be designed to withstand normal, everyday use.” The idea that practicality should be at least as important as aesthetics in good design, spurred on by the FDB designers and their generation, became a cornerstone in Danish design. The affordability of FDB Møbler also made high-quality design furniture available early on to much of the Danish population, helping to cement the idea that design pieces could be a part of every home.