Jani Ylitalo, founder of 10-year-old Forme, designs bespoke rugs that are made at his mother’s weaving mill in Osthrobothnia. The family business is all about being reliable, straight-forward and no-fuss – just like its products. Made from organic raw materials and offered in 10 different colours, the customers at Forme Rugs can choose between beautiful, simple designs that fit perfectly into their Nordic homes.