With a penchant for colour coordination and a strong strategic intuition, Maria Lovisa Dahlberg is the brain behind the candle holder so popular that it is now approaching international design icon status. Represented in 400 interior decoration shops worldwide, including The Conran Shop and Skandium, her company Freemover has reached an eight-million SEK turnover since its inception just over a decade ago, and now she prepares to launch her brand new webshop. “It seems a lot of people think that you’re either a creative or a business person, but I’ve had the chance to combine the two,” says Maria Lovisa Dahlberg.