Freywood is one of very few design companies that has kept its production in Norway, focusing on local produce and labour. On this basis, they have built a reputation over the past two years for sustainable design with a modern look. “When starting the company, I simply wanted to create something that gave me a good conscience at the end of the day,” says industrial designer and owner Marianne Nagell. At a time when more and more people are rebelling against mass-produced copies manufactured many time zones away, she hit the nail on the head with her new brand.