Though influenced by the Scandinavian heritage of quality craftsmanship and simplicity, Friends & Founders is not afraid to break off from current Nordic trends and go its own ways. Founded by Swedish designer Ida Linea Hildebrand and Danish Rasmus Hildebrand in 2013, the brand’s philosophy has been defined by the couple’s distinct view of design from the very beginning. Indeed, it was the couple’s shared passion for architecture and design that first brought them together. “We both came from the design industry – Ida with a background in architecture and design, and I from sales and product development – but we didn’t feel that we were a part of the new Nordic design universe.