Combining functional and trendy designs with lots of girl power attitude, FRIIS Co., an experienced Danish fashion company, is going new ways. Authenticity, creativity and quality now saturate the company’s four annual collections of shoes and bags, which are set to make their debut in UK stores. Founded 17 years ago, FRIIS Co. received a fresh injection of life last year in the form of a new headquarter, a new company set-up and a new design philosophy. In an old factory in the raw northwest of Copenhagen, a team of 20 enthusiastic fashionistas, headed by designer Christina Marie Ulvedahl Franck, has since uncovered a brand that exudes girl power, sexiness, and most importantly creativity.