“I get my inspiration from the international fashion scene, and our ambition is to always offer up-to-date looks,” says Hult Eriksson when discussing the success of Frontrow, which she founded just five years ago. The clothes are made in a range of different exquisite materials such as textile, leather and suede, and the design is characterised by interesting cuts and details. “For me, it is also important that the clothes I design are versatile so that each garment can be worn throughout the day – at the office as well as the dinner party,” the designer explains.