For nearly 100 years, farmers have made use of the unusually mild climate in the picturesque village of Gvarv in Telemark to produce fruit for a bigger market. In the 1920s, the area quite literally flourished with ideas of commercial fruit cultivation and quickly became the home of some of Norway’s most sought-after apples and plums. In 2014, local producers put their forces together and established a network of businesses that would make them the second largest producer of fruits collectively. Today, the Telemark-based fruit village cooperative, Fruktbygda, consists of 14 producers in the local area with a unique range of activities and taste experiences on offer.