Their journey dates back to 2006, when Swedish entrepreneurs Josefine Andrén and Jenni Mylly started collaborating on catering, events, courses and a cook book. Drawing inspiration from their roots and families in both Stockholm and California, the duo realised that it was only a matter of time before plant-based eating came to Norway. “When we opened Funky Fresh Foods here in Oslo in 2014, we were prepared that it might take a while before people would get it. But the minute we opened, everyone started coming – and not just vegetarians. The majority of the people visiting us were actually flexitarians,” says Andrén.