For GANT, it all started with shirts back in 1949. Founder Bernard Gantmacher came from Ukraine to Ellis Island, New York City, in 1907, with the hope of building his own American dream. He learned the craft of making shirts, built a business as a shirt contractor in New Haven, and eventually perfected the button-down shirts and brought them to the mass market. Students at universities on the East Coast were keen to dress in a casual yet elegant way, with the GANT shirt as the main staple. This style became known as the classic Ivy League look, mastering the art of never looking dressed-up but always well-dressed.