What was started by Monica and Eduard Gaudy as a wholesale business in 1975 has grown into an innovative and flourishing jewellery shop with ten employees. Daughter Natasja Gaudy has worked in the company for over 20 years and explains how the industry has changed. “Branded jewellery has been a big trend with high volumes and a focus on streamlined production, but recently we have seen a growth in bespoke designs, which is our field. Jewellery is very intimate – it’s not just a product, it needs to fit with the individual.”