Even with clients including the NSB rail and bus transport group, architecture firm Snøhetta, the King of Saudi Arabia and Louis Vuitton, many have never heard of Gudbrandsdalen Uldvarefabrik (GU) – one of the leading wool textile producers in Scandinavia. It is about time they do. 130 years of textile production have honed GU’s expertise, creating a modern and design-conscious producer of quality textiles. “As the oldest mill in Norway, the factory is built on strong traditions,” says marketing director Margrethe Kielland, “but we wish to remain innovative.” Today, the company is inventive in style as well as production, being one of the most environmentally friendly companies in Norway.