Guðrun & Guðrun is more than just a brand, and their ideas stretch far beyond the concept of making money. Founded by Guðrun Rogvadottir and Guðrun Ludvig, two visionary women from the Faroe Islands, the knitwear company proves that fashion, sustainability and female empowerment can go hand in hand. “Our children’s clothes are not just comfortable and of good quality, they are an ethical choice,” says Rogvadottir. With a background in development work, Rogvadottir always knew that her clothing brand needed to exist for reasons other than purely financial.