Bubbling with inspiration, impressions and a love of nature and people, Gudrun Sjödén has taken the sensibility for fabrics and respect for nature from her northern Nordic childhood and turned it into a global, multi award-winning fashion brand full of life. Gudrun Sjödén was immersed in folklore and handicraft from an early age. And there is no mistaking it when you look at what she has created today: an internationally celebrated design brand characterised by sustainability, vibrant colours and a clear Nordic design heritage.