“Hanegal is 100 per cent organic and has been for the 25 years it’s been servicing the Danish nation,” Graugaard proudly declares. Most of Hanegal’s assortment is meat-based, and it includes just the kinds of cured meats and other treats that Danes know and love. Their consumers’ favourites are liver paté, salami, barbeque sausages and bacon, and vegan paté. In 1992, Graugaard and her co-founder Ulrich Kern-Hansen decided that all their products should be produced without additives and with complete honesty regarding contents and ingredients – no nitrite, no dodgy additives. “Most conventional meat products in the shops contain an array of additives, including nitrite, which is carcinogenic,” Graugaard explains. “Organic food stuffs may contain fewer additives, but nitrite is still allowed in organic meat products according to the EU’s regulations on organic farming – but not at Hanegal!”