“I was about to turn 30 and realised I hadn’t made any of my own products yet. I wanted to design something for myself and the celebration, and bow ties came to mind. The bow ties already on the market were so simple, so I wondered why there were no interesting, different ones,” says Vuorisalo. The designer started to create bow ties made out of wood, and the SÖÖR bow tie was born. Because of its sustainability and quality, wood has always been a material Vuorisalo prefers to work with. “I started designing with my own values in mind, sustainability being key. I made some prototypes and it kicked off. The bow ties I originally made for myself, my friends and family, suddenly became a business,” he says.