“My great grandfather founded Perstorp AB and the company launched the original bag in the ‘50s,” says Karin Bachstätter, CEO at Hinza. Production ceased in the ‘60s when the disposable plastic bag came into fashion, but the old favourites were carefully treasured in Bachstätter’s childhood home.“It was a natural part of my childhood,” she recalls and adds that when she and her siblings moved away from home, they fought over the last few bags. This made them think: if they loved the bags so much, perhaps others would too?