Since Kristensen and Hansen took over the management of Holbæk Theatre in 2011, the theatre has more than doubled its visitor numbers, erased its old debt, and added a number of new genres to its programme. But, most importantly, according to the two actors turned theatre directors, the theatre has managed to give its audience a range of spectacular cultural experiences. “Having two actors lead the theatre is a bit like having a chef lead a restaurant – it means the focus is on the food, or in our case on the cultural content and the audience’s experience of it. You can invest thousands on advertising, but if people don’t get a good cultural experience, it’s all lost,” says Kristensen.