In 1991, the current owners Peter and Tina Karstorp bought the knitting factory SEATrikå, first established in 1936, and renamed it Holebrook. The main inspiration for this married couple was the sea. This, combined with a dedication to high-quality knitwear, formed the foundation of what Holebrook has become. Since then, the company has grown and developed at a slow but steady pace. “We still find our inspiration along the coast, but our collections are broader and now contain knitted, woven as well as jersey garments. We strive to create welldesigned, durable fashion with a Scandinavian spirit,” sales and marketing assistant Malin Karstorp begins. This being a family business, Malin is the daughter of the founders.