Not much has changed at Hotel Royal since its foundation in 1852. That is essentially the whole business idea. “Longevity works. There’s no need to change things just for the sake of it. One of our best appraisals came from a regular guest who entered the lobby, saying he was pleased to see that nothing had changed since his last visit. In fact, we had just modernised and renovated the entire lobby. I suppose it has something to do with the familiar feeling you experience when you get here,” says Markus Oddestad, CEO. Keeping in mind that it is the oldest hotel in Gothenburg, Hotel Royal naturally takes a great deal of pride in its history.