Following prohibition for 74 years, beer was finally legalised in Iceland on 1 March 1989. After the ban was lifted, drinking habits shifted and according to the World Health Organization (WHO), beer accounts for 62 per cent of the alcoholic beverages consumed by Icelanders every year. New breweries are emerging and microbrewing is transforming the beer culture. Wake Up Reykjavík, known for its epic bar crawl, food walk and tours around the island, has picked up on the trend and organises a popular beer tour in Reykjavík, guiding beer lovers through the history of brewing with visits at some of the best bars, and tasting of ten beers.