Although the company has gained global success, it remains firmly rooted in the idyllic beachside town of Hornbæk where it all began and from where Jacobsen gets her inspiration. Jacobsen’s regular walks on Hornbæk beach were also the inspiration behind her newly launched sun care range, ILSE SUN, the newest range in her spa and beauty line. The spirited entrepreneur, business-woman and designer has the fundamental standpoint that nothing is impossible. Jacobsen’s approach to challenges, an inherent drive to identify new opportunities and the bearing of a new idea everyday, have resulted in her lifestyle company, ILSE JACOBSEN HORNBÆK, growing steadily in both size and popularity throughout the past 23 years – and it continues to do so today.