Two decades in the jewellery industry meant that Ingnell had developed a big network. But when she started Ingnell Jewellery, she wanted to challenge herself and begin from scratch. “As a first step, me and my partner Pär Johansson went to China to look for suppliers, and then we built a whole new supply chain for ourselves.”
The first delivery was sent to a retailer two years ago, and it did not take long before other stockists contacted Ingnell asking her to come and introduce her new jewellery line. Today, Ingnell Jewellery can be found in over 85 retailers across Sweden and several different web shops.