Pottery has always formed part of Lund’s life, as her mum was a professional ceramist. While studying for a degree in social studies at university, Lund concluded that she wanted to follow in her mum’s footsteps. Following graduation, Lund received formal training by her mum before she set up her business in 2010. Based in Åsgårdstrand, less than two hours south west of Oslo, Ingridk Keramikk designs cups, plates, saucers and vases using light colours to provide a local and personal touch. “I started off designing my pottery for children, as customers often look for long-lasting and memorable baptism and birthday presents,” says Lund.